Brazilian Glamours Salon

Making their brand as elegant and their service.

Brazilian Glamours Salon is a boutique salon in Southern California. They are known and sought after for their unique hair styling techniques, such as a Brazilian Blowout. When the salon opened, their primary marketing focus was referral-based and coupon-driven to get customers in the door. But as time past, they recognized the benefits and necessity of having an online presence and memorable branding.

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Maintaining the cultural context.

The direction was to take the existing logo and breathe life into it, while maintaining their Brazilian characteristics: the sun, stars, green and yellow. After the first draft, the client wanted to go a different direction with the logo – maintain the sun concept but with a baroque twist.