Revolutionizing Mentrual Care

Across the United States, an estimated 3.5 million children live with single fathers, yet resources for navigating puberty remain limited. At the same time, 25% of U.S. teens miss school because they lack access to menstrual products, and over one-third of people who menstruate struggle to afford them. This combination of financial strain and limited education creates a cycle of period poverty that affects both learning and well-being.

Introducing Periodpro

Periodpro is a concept brand and digital platform created to close the menstrual health education gap and support single fathers raising menstruating children. The goal is to normalize conversations around puberty, expand access to reliable resources, and make menstrual care affordable and stigma-free.

Periodpro is a comprehensive resource designed to empower single fathers navigating their child's puberty journey.

My concept centered on designing a brand that feels inclusive, approachable, and genuinely supportive. The visual identity uses neutral palettes, soft typography, and friendly iconography to convey empathy and trust. The tone avoids gendered cues, ensuring accessibility for every family dynamic.

I designed the platform experience to function as both an educational resource and an e-commerce service. Key features include:

• Science-based, accessible information: Expert-reviewed articles that explain puberty and menstrual care for both parents and teens.

• Personalized product subscriptions: Flexible plans tailored to different needs and budgets.

• Fair and inclusive pricing: Affordability initiatives such as eliminating the “pink tax” and supporting SNAP/EBT payment options.

• Empathetic and supportive tone: A design language that validates every father’s learning journey while empowering teens with a sense of dignity and independence.

PeriodPro reimagines menstrual care as a shared experience of learning, empathy, and progress. Creating a more informed, confident, and equitable approach to puberty education and product access.